Ordinary people may not understand artificial intelligence and biotechnology in any detail, but they can sense that the future is passing them by. In 1938 the common man’s condition in the Soviet Union, Germany, or the United States may have been grim, but he was constantly told that he was the most important thing in the world, and that he was the future (provided, of course, that he was an “ordinary man,” rather than, say, a Jew or a woman). He looked at the propaganda posters—which typically depicted coal miners and steelworkers in heroic poses—and saw himself there: “I am in that poster! I am the hero of the future!”